8 steps to increasing Conversion.
Wireframes, Prototypes, User Focus Groups.
a. Track changes and test. Change a single element to see if there is a change in results. Have you made an improvement?
b. Using small samples of representative customers can provide invauable insite into their behavior paterns and
testing new features insures success.
c. A lot can be learned watching and listening to our customers. They know what they like; you just need to listen to them.
|2. The Proposition|
|3. Traffic Analysis|
|4. Customer Care|
|5. Long Term Value|
|6. Usability Testing|
|7. Feedback Loops|
|8. Go to step one|
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