8 steps to increasing Conversion.
1. Planning	Wireframes, Prototypes, User Focus Groups. a. Track changes and test. Change a single element to see if there is a change in results. Have you made an improvement? b. Using small samples of representative customers can provide invauable insite into their behavior paterns and testing new features insures success. c. A lot can be learned watching and listening to our customers. They know what they like; you just need to listen to them.
2. The Proposition
3. Traffic Analysis
4. Customer Care
5. Long Term Value
6. Usability Testing
7. Feedback Loops
8. Go to step one