8 steps to increasing Conversion.
1. Planning Proprosition = Value to your customer,
why do they come to your site?

a. For example: "Join the Club and get free CDs." this is the hook that gets you to join a music club.
b. Does the copy and the offer on your web site support your initiatives and goals?
c. What are you offering your customers at your web site?
d. Is your offer clear and easy to understand?
e. Do you provide your customers a reason to come back?

2. The Proposition
3. Traffic Analysis
4. Customer Care
5. Long Term Value
6. Usability Testing
7. Feedback Loops
8. Go to step one

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