8 steps to increasing Conversion.
1. Planning Do you have clear answers and policies for the list below?

a. How is the customer handled after the sale or action?
b. How are problems resolved by customer service?
c. What communication is provided next? Does the customer feel that you understand their needs?
d. Are you building customer satisfaction? Have you respected their privacy?
2. The Proposition
3. Traffic Analysis
4. Customer Care
5. Long Term Value
6. Usability Testing
7. Feedback Loops
8. Go to step one