8 steps to increasing Conversion.
1. Planning Have you asked these questions of your organization?

a. Why does the customer come back?
b. What's in it for them?
c. Are you building customer loyalty and repeat business and referrals?
2. The Proposition
3. Traffic Analysis
4. Customer Care
5. Long Term Value
6. Usability Testing
7. Feedback Loops
8. Go to step one

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