• Poor design and long download times.
• Entered the wrong site, directed from poor search results.
• Not exactly the information or product they were looking for.
• Outdated content.

You only have 15 seconds to get a new visitors attention! If a potential customer finds what he or she is looking for and your site is easy to navigate, that customer will be more likely to make a purchase. In contrast, if your site is poorly organized and the customer must dig through too many links, that customer will leave.

Each click is an opportunity for the customer to leave the site! Many customers leave during the checkout process. It has been shown that you loose 25% of your customers for each mouse click in the check out process.